About:

 

Need someone who can "do it all"? 
Try a Renaissance woman.

I'm a creative marketing professional with 10+ years experience developing and managing marketing programs for both the commercial and non-profit sectors. My core competencies include marketing strategy, creative direction, strategic partnerships, graphic/web design, copywriting, social media and project management. 

 

I am the Producing Artistic and Marketing Director for Shrewd Productions, a local, award-winning theatre company.  Previously, I served as the Affiliate Program Manager for Liquidation Channel, where I increased Affiliate Channel revenues by ten times in my three years managing the program.  

Earlier career experience includes lead marketing positions with Commemorative Brands and CBRE, Inc., where I served as the Senior Graphic Designer and oversaw all digital marketing efforts for Central Texas. 

noun: Renaissance man/woman - a person with many talents or areas of knowledge.

PROFESSIONAL
EXPERIENCE
Creative Media Designer III
Texas Education Agency - Temp/Contract

September, 2020 - Present

 

Designed brochures, presentations, information sheets, web page mock-ups, and reports for the Texas Education Agency Special Populations division.

Marketing Manager/Graphic & Web Designer
Freelance

​2017 - Present

 

​Provided marketing management, graphic design, and event coordination services for various clients including Baking For Good, Ground Floor Theatre, Austin Shakespeare, Ellevé Real Estate Group, Hometown Charm Realty, Booz Allen Hamilton, and others.

 

 

Affiliate Program Manager & Content Writer
ShopLC (aka Liquidation Channel)

2012 - 2017

 

Developed and executed strategies to build affiliate marketing program and maximize revenue potential for liquidationchannel.com, cultivating relationships with affiliates, and forging new strategic partnerships.

 

 

Producing Artistic Director & Marketing Director
Shrewd Productions
2005 - Present

 

Coordinated, planned and executed season programming, serving as primary producer and leading all marketing efforts for award-winning arts organization.

Senior Graphic Designer, Web Editor, & Marketing Single-Point-Of-Contact
CBRE, Inc.

2006 - 2012

 

Served as the centralized marketing lead for the Austin, San Antonio and El Paso offices, providing primary graphic and web design services for all cities and overseeing all digital marketing efforts by support staff.

Soft Skills

MARKETING STRATEGY

CREATIVE DIRECTION

STRATEGIC PARTNERSHIPS

SOCIAL MEDIA

CONTENT DEVELOPMENT

PUBLIC RELATIONS

EVENT PRODUCTION

AFFILIATE MARKETING

PROJECT MANAGEMENT

GRAPHIC/WEB DESIGN

DATA ANALYSIS

SALES

Technical Skills

MICROSOFT OFFICE
ADOBE CREATIVE SUITE

HTML/CSS

GOOGLE ANALYTICS

CONTENT MANAGEMENT SYSTEMS

EMAIL MARKETING PLATFORMS

SOCIAL MEDIA PLATFORMS

G-SUITE

SALESFORCE

ASANA

SLACK

WORDPRESS

CANVA 

© 2020 Shannon Grounds

 

Call

T: 512-626-5901

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