Marketing Program Management:

Experienced in full-cycle marketing program management.  From strategy, to creation, to execution, to performance analysis and reporting, I have 15+ years of experience leading marketing campaigns.

ShopLC  (formerly Liquidation Channel

A case study in revenue growth and strategic relationship building

Developed and executed strategies to build affiliate marketing program and maximize revenue potential for liquidationchannel.com ​(now shoplc.com).
 

Key Accomplishments:
 

  • Managed affiliate program, increasing sales by 266% in the last year as Program Manager. 

  • Increased program revenue from $300K annually before program management, to $2.9M annually in 3 years.

  • Recruited new partners, increasing profitable partnerships from 1 to over 500. 
     

    • Cultivated relationships with affiliates, identifying and forging new strategic partnerships. 

    • Developed marketing and promotional calendar, executing campaigns to drive affiliate sales.

    • Analyzed affiliate data, creating reports on program progress with recommendations for continued growth.

    • Negotiated ad placement spends with the highest ROI and determined advertising budget.

    • Created content for ShopLC blog for holiday gift guides and special events.

Shrewd Productions

Establishing leadership in new play development and Austin's non-profit arts scene

Coordinated, planned and executed season programming, serving as primary producer and leading all marketing efforts for award-winning arts organization.
 

Key Accomplishments:
 

  • Awarded multiple grants, awards and nominations for new play production. 

  • Received feature coverage in major publications including Austin Chronicle, Austin American-Statesman, Texas Monthly, KUT, KOOP Radio, Sightlines Magazine, BroadwayWorld, CTX LIve Theatre, and others.
     

    • Managed all social media accounts, creating content and graphics for social, email, website and print marketing. 

    • Developed marketing and promotional plan for all productions, coordinating deliverables with contract personnel and media outlets. 

    • Negotiated contracts and sponsorship agreements with venues, publishing houses, sponsors, contributing artists and donors.

    • Hired and managed teams for all events including directors, designers, performers and support staff.

CBRE (aka CB Richard Ellis)

A case study in managing brand/style compliance and serving multiple internal clients in a matrix environment

Served as the centralized marketing lead for the Austin, San Antonio and El Paso offices, providing primary graphic and web design services for all cities and overseeing all digital marketing efforts by support staff.

Key Accomplishments:
 

  • Created marketing and pitch presentation materials nationally designated Best of Class in the nation.

  • Awarded national Golden Teammate of the Year in 2010. 

  • Saved Central Texas offices over $80,000 per year with in-house design services.
     

    • Ensured compliance with corporate branding standards and style guides.

    • Trained new and existing employees via group presentations, on-line guides and one-on-one sessions.

    • Managed the implementation of national marketing initiatives for the Central Texas offices.

Commemorative Brands

A case study in managing multiple brands, and developing marketing for personalized products

Managed execution of national marketing programs for multiple product lines including Balfour Military, Balfour Championship, Keepsake Bowling and ArtCarved Celebrations of Life.

Key Accomplishments:
 

  • Led execution of base-specific marketing plans to increase sales for Balfour Military by 30%

  • Developed e-commerce sales guide for prospective retailers for ArtCarved Celebrations of Life, premiering at national JCK convention

  • Managed all marketing efforts for second largest CBI product line, Keepsake Bowling
     

    • Provided creative direction and managed production of promotional materials within budget guidelines.

    • Managed the implementation of web site initiatives including site re-designs and online promotions.

    • Worked with Product Design and Brand Managers to develop new product offerings and marketing strategies for Balfour, Keepsake and ArtCarved product lines.

    • Supervised photo shoots, providing direction and feedback.

To see more or discuss possible work, let's talk >>

© 2020 Shannon Grounds

 

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T: 512-626-5901

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